The benefit of having a blog is limitless.
Last week, I launched BlogPreneurs and the site has already received tens of hundreds of visitors. This wasn’t any miracle. Instead I took the time to setup everything before the actual launch.
Here is a list of basic things that you need to do before launching a blog.
1. Goals & USP
There is a new blog starting in every 7 seconds, the competition is fierce for each and every blogger. This means you will be getting a very strong competition, no matter what niche you choose.
If you’re serious about blogging than make goals for your business and what you really want to achieve. One of my goals for this blog is have at least 10k subscribers by the end of this year and I will be doing that with the help of Guest Posting & blog commenting.
What’s your USP? What will you do differently than other blogs are doing in your niche.
With this blog, my main aim was to create a blog that I would love to read. A blog about everything related to social media & entrepreneurship that doesn’t sucks.
Many new bloggers like to go with free blogging platform like Blogger or WordPress.com. Those free platforms are more of a personal solution.
If you’re a serious blogger than I’d definitely suggest you to go with self-hosted WordPress which will allow you to work on your own customization. With self hosted version you can add any functionality you want to have own your blog.
There have been bloggers who has been successful with their basic design or themes that come by default with WordPress. People tend to use a free theme for the blog and once they’re successful they tend to go with Premium design. If you think design isn’t an important element, than you’re totally wrong. Having a professional design makes your content easy to read for your audience.
Having a premium design is as important as writing quality content on your blog. If content is king then design is queen.
Design the key and that’s the reason why I spent dollars on getting a premium theme for BlogPreneurs.
For those who don’t know, BlogPreneurs is running on Genesis Theme Framework.
4. Create an About us page
I don’t how many times I visited a blog and couldn’t able find a about page.
Do you know about page is one of the most visited and converting pages on every blog? Don’t ignore the power of About page and what it can do to improve your business.
This is your chance to let the readers know about your business and yourself.
5. Arrange for a Giveaway
Who doesn’t love a giveaway, I do and I know many people do too.
The best way to launch a new blog with a bang is by creating a contest or giveaway. Sean did it the right way, by giving away a PRWeb acc. ($199) to one of the lucky readers of ‘The Digital Writer’ blog.
You know the bigger the contest, the bigger the exposure you’ll get.
Here at BlogPreneurs, we’re working on launching a guest blogging contest where we would giveaway hundreds of thousands of dollars of cash prizes.
6. Install the Essential Plugins
WordPress is one of the most used blogging platform in the world and as a result there are tons of free WordPress plugins available online to make tweaks and customize the site.
Check out my list of essential plugins that you need to install on your blog.
7. Build a email list
Email list is something that no blogger should miss.
Back in 2010, when I was running a popular multi-authors blog, I was getting like 500-1000 visitors every day but I made a mistake of not converting them into email subscribers.
If I would have converted those into real subscribers, I’d have been making more money.
It’s your chance to stand up and start building relationship with your subscribers. Email list are the powerful weapon which can be used for creating a long term Income.
Here are few important reason why you should build a email list:
- This gives you a chance to build a good relationship with your subscribers / audience and to show them that you will only provide them with quality products that can really help them.
- Make it easy for you to sale the affiliate products & ebooks.
- List building helps in making passive income.
8. Set up your Social Media profiles
When I started building BlogPreneurs blog, I secured the @BlogPreneurs Twitter handle (now, banned but that’s another post). Though, I was still using @devesh for everything related to this blog.
The lesson here is to secure the social media profiles as soon as you purchase the domain name.
9. Comment on various blogs in your niche
Make it to the top of your to-do-list to make five comments every day. Back in 2010 when I had to promote my blogging tips blog, I only focused on one method to promote the site and that was blog commenting.
Take the time to leave a useful comment often enough, don’t just write “great post” or “you rock”.
Don’t self-promote or spam when leaving blog comments.
10. Write few guest posts
Those guest posts should be as unbelievably awesome as you know you can write. I didn’t write many guest posts on the launch, but did 2 guest posts on semi-popular blogs in my niche.
The results were good enough to motive me to write more guest posts. I will be doing more guest posts in the coming weeks.
Back in 2009, when I launched my first blog I made more mistakes than you can even think of. I didn’t followed any of the above strategies and wasted first few months to learn how these things work.
Today after 3 years when I had to launch this blog – BlogPreneurs, I took the time and spent a month working on building a email list, creating a perfect design and setting up the social media profiles.
What things would you do before launching a blog? I would love to hear them in the comments below…!