When it comes to blogging, it’s dead simple to get one up and running on your own. Everyone can write and post content, but making a blog that people actually want to read and one that turns into anything is another story.
It takes time, dedication and knowledge to get to the level of an authority blog. In this post I will cover three simple steps that will help you along the way.
Create a Logo and Brand for Yourself
Branding is everything when it comes to online marketing. You simply can’t shove your face, name and logo in enough people’s faces. You want people to remember who you are. The more people see your stuff, the more they will keep reading about you and your name will become familiar.
If you don’t currently have a logo or something to represent your blog or brand, it’s ridiculously cheap and easy to get started. Check out my logo design process post where I walk you through the beginning steps and all the way to the end for creating your own logo design.
Stay Active on Social Networks and Niche Blogs
If you aren’t currently setup on all the major social networks, you should be. There is simply no better way to create branding machines for yourself and your blog and there are no costs involved. Another great way to get your name out there is to be guest blogging within the top blogs in your niche. It doesn’t matter what you are talking about, you simply need to get as much exposure as you can when it comes to building a blog from nothing to authority!
Know What You Are Talking About
More importantly than anything else, you simply need to know what you are talking about. Being an authority is all about being the “go to” source for information and knowledge. I have over 15 years of experience in internet marketing, and by continually writing about my experiences, opinions and projects, I am able to continually offer new advice and continue my “authoritative” level of expertise through my blog. Another important thing to remember is that it doesn’t happen over night.
In addition to the 15 years of internet marketing experience I have, my blog at ZacJohnson.com is also just over 5 years old with nearly 1,000 active posts.
Getting to the Authority Level
As you can see… becoming an authority blog or voice in any niche is not simple at all. It takes the life out of you and simply can’t be a side project you just throw around as a hobby. All of the hardcore bloggers and voices out there that are seen as voices of authority have put themselves out there and want it more than anything. You can have this too as long as you follow these steps and put everything out there.