Last week, Jacob wrote a post Building Loyalty: Comments, Social Media and Guest Posts. The post did very well and got 70+ Facebook shares and around 50 comments.
This wasn’t because the post got featured on a big blog or has been tweeted by an authority blogger. The reason why it did so well because I followed up with many of the 8 blog post marketing steps that I want to tell you about today.
Let’s face it, there’s no sense in writing a blog post that only you are going to read. You need traffic, which in turn will turn into commentators, subscribers, which in turn will make your blog more successful.
Here is the basic list of things, I do After publishing a blog post.
1. Ping your Post
A ping is a notification that your blog sends to different services telling them that you just posted new content. You can do it manually by using sites like Pingomatic.com or Pingler.com OR set up automatic pining in WordPress.
Login to the WordPress Dashboard> Go to Settings > Writing and scroll down to Update Services.
In that box, copy and paste these URLs:
2. Tweet the Post
This can be easily achieved by using sites like dlvr or twitterfeed but I’m not a fan of auto-tweeting tools. I would recommend tweeting about the blog post manually. Tweeting about the blog post manually can also help you in optimizing your click through rates.
It’s your ad copy for your blog posts and the better copy you write, the more exposure you get.
3. Share the Post on Facebook Groups
Facebook Groups (or tribes, as some people like to call) are HOT these days. Take a minute to search for groups in your niche and you will find quite a few.
There are hundreds of thousands of groups and it’s not possible to post in every single group. So, it’s best to go for larger groups.
- Radu’s official Mastermind Group
- Attraction Marketing Training
- Tosin’s Official Mastermind Group
- Blog Commenting Tribe
- Giles Wells Tribe
- Mavrick Business Blog Tribe
- The Blogging Mastermind comment Tribe
- BlogPreneurs Mastermind Group
4. Submit to Social Bookmarking sites
No no.. I’m not talking about big sites – digg or reddit. Those are great but take ages to get traffic to your blog. How about submitting your blog posts to niche sites like Blokube, Bizsugar, MySEOCommunity, Inbound.org etc.
With the niche sites, you’d need to become a part of them rather than just promote yourself.
5. Submit to JustRetweet
This is a simple app that helps you to get more retweets & exposure on Twitter.
JustRetweet is a simple twitter app that helps you get more tweets and provide you an easy way to find stuff you want to share and retweet it with a click and at the same time allows you to earn credits.
6. Comment on Other Blogs
This one takes a lot of efforts and time. From last few weeks, I have been doing a lot of blog commenting to promote the blog posts.
Take the time to leave a useful comment often enough, don’t just write “great post” or “nice post”. Doing one liner comments will only going to hurt you brand.
7. Respond to the comments made on your post
Getting comments is hardest to get, unless you’re running a very popular blog.
One of the best things you can do to build trust with your readers is by responding to the comments that other they have left.
8. Send an email to your list
If you’ve been building an email list than you can email out your blog post to people who have signed up for your blog updates.
You can send out an email with a short introduction and link to the post to your email subscribers.
I have shared the Exact steps I take to bring traffic to my new posts. These marketing steps can work well for promoting a new blog post.
What things would you do after publishing a new blog post? I would love to hear them in the comments below.