Sharing builds relationships, right?
Right and wrong.
Sharing, like any other action, has its own advantages and disadvantages.
Simply sharing others’ content is not going to get you anywhere.
Let me explain: I know that many bloggers have told you to share others’ content, and you should. You shouldn’t be like ego centric and only share your content. You should share others’ content too. But, there should be a limit and limitations.
And, if you go beyond those limitations, your actions (shares) would be useless.
In today’s article, we will talk about how sharing others’ content consistently (or constantly) can render your actions useless and can even hurt the relationship. We will also talk about what we should do about it
Why You Shouldn’t Share Others’ Content Consistently?
Let’s take a general scenario:
You are trying to build traffic through networking.
And you are trying it to do it through commenting and sharing others’ content.
So, let’s just say you commented on a certain blog a few times (most bloggers start with commenting on a blog). You also share some of the posts.
So, you established the relationship.
Over time, you tweet every one of their post.
Now, here is the problem:
The first time you tweeted their post, you set an expectation on their mind.
The second time you did, the expectation increases.
Every time you shared their post, their expectation for you to share their post increased.
Over time the expectation sets.
The blog author realizes that you will share their post no matter what.
Once you set the expectation level, their perceived value of your action starts to drop off.
(Perceived value of an action is value we personally give to it).
Think about it.
I share your posts. I share it consistently, each time. I set an expectation on you.
You know that I will share your post (that also means that you don’t need to do any specific action to convince me to share your content = I share your content for free). And that my friend, decreases the perceived value of my action.
Need more evidence?
Let me give you another example:
Give a person two watches, both of them about the same in price and features.
You give the person two options: They could either pick watch A for free or buy watch B for a fixed price.
Now, most people may buy watch A, but in their minds, they have a higher perceived value for watch B.
Same goes for shares.
When you have to take action to get me to share your content, then you place more value over my action. And that’s powerful and effective. Not, just for me, but for both of us.
So, what’s the solution to tackling the expectation levels (and at the same time building the relationship?)
Share only the Valuable content?
Now, when I say valuable, I mean valuable to you.
Don’t go on and share every article the blogger posts.
Don’t go and comment on every article he/she posts.
Comment and share articles that you find valuable (and that you think your audience might find valuable – In this case, you really need to know your audience – why they followed you in the first place).
Sharing content that is valuable not just to you, but also to your followers builds relationships – between you, the blog owner and your followers you followed you because of the content you have to offer.
It is a simple concept, but when put into action, it can be very powerful. Try it I can guarantee that it will only help you to build the relationship.
Don’t share others’ content consistently.
Comment and Share what’s valuable. Leave the others. You don’t need to read every article or comment everything to build the relation.
Image credit: Original author