Adam is a travel blogger and co-founder/Editor in Chief of both Travel Blogger Academy and Trekity. His guest posts were published on some of the biggest websites in his niche, including Business Insider, LifeHack, ProBlogger and Vegabondish.
You can read his blog at Travel Blog where he shares awesome tips to building & running a profitable travel blog.
Adam, please introduce yourself to our readers.
Hi, I’m Adam Costa, co-founder of Trekity.com and TravelBloggerAcademy.com. Trekity is a free travel inspiration site with over 800 pages of content, while TBA is a blog covering the business and marketing side of travel blogging.
What was your experience with travel and marketing? What are the lessons learned?
Unlike many travel bloggers (who start with a travel blog and then learn marketing), both my wife Darcie and I have extensive marketing experience. I’ve been a copywriter/marketer for over five years, and have done contract work for Google and an SEO firm based in Florida.
Lesson learned: Be unique, be transparent, and always over-deliver.
How did you manage to get so many of your guest posts published on the top blogs in your niche?
My wife Darcie is an animal when it comes to pitching guest posts. Seriously. We published 51 guest posts on our launch day, and it took 90 days to plan. Darcie pitched about 200 sites for guest posts, then requested they all go live on the same day. 60 agreed, we wrote the content ourselves, and 51 published on the agreed date (with the remaining nine publishing a few days/weeks later).
What kind of research do you do before you approach the editor/the owner of the blog?
We read the blog, of course, look at what they’ve recently posted (so we don’t double up) and what’s popular on their blog.
How do you go about pitching your guest post to the decision maker?
We always start off personal. No “Dear Sir/Madam…” nonsense. Use their name. Say something nice about their blog. Then explain you’re a pro and want to include killer content for them. Don’t talk about links – it comes across as spammy. Talk about CONTENT.
How effective guest posting was for you in terms of generating traffic and building brand?
I wrote a post on Think Traffic which showed the traffic results. In summary, it wasn’t great for direct traffic, but those authoritative links improve our SEO which will deliver search traffic for months, if not years to come.
But the real benefit was actually meeting these people, showing we’re professional, and having the opportunity to work with them in the future.
What would be your advice for someone who’s just starting out with guest posting?
Build a large list of prospective sites. Then organize them by Domain Authority and use Canned Responses for the majority of your email – but be very, very sure to personalize the first part. (I literally wrote the guide on guest posting for travel bloggers here.
What was your experience with guest posting? What are the lessons learned while doing guest posting for big blogs?
My experience with guest posting has been awesome, and I recommend people do it more. When it comes to writing for big blogs, go for it. Chances are, you’ll get a few bites – and those that don’t reply aren’t saying “no”, they’re just really busy. Keep posting, keep networking, and you’ll get there someday.