Many people already see Pinterest as a place for photographers and those in the graphic industry. To some people also, if you don’t run a physical business or perhaps have no physical products, Pinterest is not a good idea. However, these conceptions can’t be further from a big lie. The ideal reason behind the use of Pinterest is to capture as much attention as possible with images and channel them towards ones business. Hence it doesn’t really matter what your business is, which niche you operate in or whether you sell a product or a service, Pinterest is a fertile platform to scout for a ton of site visitors and potential customers. But just like every other social web, it requires your attention and won’t really deliver the ‘wow’ result if you don’t do the right thing. So to help set your foot on the right path towards using Pinterest profitably, here are a few things I have been doing and believe will be of some help to you.
Pin All Images from Your Blog Posts
There is virtually nobody or business on the cyber space without a blog. Businesses use blogs to provide value to current and potential customers while bloggers bury themselves in providing enormous value for their audience. Hence every time you make a post on your blog, be sure to pin the image. Every image on your account on Pinterest is linked back to your blog and hence will drive visitors to show them what value you have in store for them on the image source. This continues to fetch visitors for my software review blog where I share tips and coupons of products like Mixbook, Pinnacle Studio and other digital products.
Connect With Other Influential Businesses
If you become an island on Pinterest, your followers will easily identify you as a hungry marketer and the truth is, you may not be able to reach out to even more audience that way. Despite what your business might be, there is likely a similar business out there that you can follow. This will not only expose you to the current trends in your industry but also gain your business more exposure.
Don’t Ignore Your Followers
Nothing irritates most than being ignored. Don’t just focus on pinning as much images as possible; take time to appreciate your followers for checking them out or leaving a comment on them. Just a mere statement like “we are glad you checked us out,” will go a long way in showing the person how much your business is dedicated to its customers and audience. On the other hand, ignoring their comments and activities on your board will simply make them lose interest in you and your business.
Pinterest Is Not For Pictures Alone
Think pictures are the only item that can be pinned on Pinterest? I understand it can be easy to believe this owing to the fact that more than 60% of the pins on people’s boards are pictures. But that doesn’t mean you can’t pin videos as well. You can create introductory videos to your business, how to videos for your followers or any other video you think might be of some value to your social audience. As a rule of the thumb, just like your pictures, make sure that every video on your pinboards links back to your main website to generate as much traffic as possible.
Pinterest is currently one of the hottest social webs that does not only provide opportunities for personal growth and enrichment, but creates an avenue that businesses can explore to reach more audience and potential customers.