If you’re looking for a way to spread the word, market your brand, and increase profits, than consider using the internet to enhance your business ventures.
Not only do you need a professional business card but you also need an online presence. Get your website up and running with a sleek, professional look. Hire a website designer who can set up a newsletter system, and online checkout. With the right widgets, content, and graphic art your site should be bold, engaging, and easily accessible.
If you like to be in control then take advantage of one of the many free design sites like Blogger, WordPress, or TypePad. Utilize the tutorials, and be aware of system updates. You want to achieve a regular client base and attract new people every day with high-quality content.
Make the Most of Social Media
Not only should you know how to use major social media sites like Facebook and Twitter, you need to know when to use them. Join a forum that has the same interests as you. Drum up the right business leads on Twitter by chatting with your potential customers, using only 140 characters, and don’t forget to include a link. Learn how to use hashtags and make the most of your keywords.
You can also set up a Facebook page to describe your business and why people should choose to follow you. Alternate your posts with pictures, quotes you like, or upcoming sales events. The trick is to have others share what you’ve added. You want to get the word out at the right time of day too, which is usually between 1pm-4pm on weekdays. Also, over posting is not good. This could actually kill business, so don’t overdo it.
The Power of Perks
What are you willing to do for your customers? What do you have to offer? It’s time to think about giveaways, incentives, and bonuses. This can help your business because of word of mouth. You can easily advertise a giveaway on your website. Have people comment about something they like on your website in order to qualify to win something you are offering.
You can also improve customer relations online with monthly coupons, buy one get one free offers, or even a fundraiser. Address concerns that your customers have and offer to improve any issues. Always look for ways to improve on what you do through your customer reviews.