LinkedIn is a professional social media site that lacks the “social” part of other social media sites. It is a great site, but the options are limited (Especially when it comes to promoting your posts and engaging with others). The best method to LinkedIn is to work with groups – LinkedIn groups (I think that is the only big method through which you can actually gain some traffic).
Complete Your Profile
First thing you need to do with LinkedIn is to complete your profile – include your skills, your specialties, your past and present job positions (include your blog in jobs) and everything others need to know – If used effectively, LinkedIn can be a very helpful site for generating leads/clients for your small business (I asked a few people about LinkedIn traffic generation and some told me that they got clients just because they completed their profiles).
Connect with Others
Another thing to remember is connections. Connect with a lot of people, you know. The more relationships you have, the better (but, that doesn’t mean you should randomly send connection requests to everyone – send requests to people you actually know, through your blog or social media).
Remember: You can also generate traffic through collaboration. If you know a lot of people in LinkedIn who would like to get traffic from it, then you could work together. Form a group in which you can exchange comments, talk about prominent issues in the blogosphere and help each other get more leads/customers.
LinkedIn Groups – Bloggers Helping Bloggers
LinkedIn groups are a great feature. The only problem is that there are too many of them – you need to search and find the appropriate ones. When I go through the search, I look for groups in which there is participation (And I don’t mean posting links – I mean actual discussions). I could only find a few with actual discussions. And Bloggers helping Bloggers group is one among them. In Bloggers Helping Bloggers, we discuss about issues concerning bloggers, we also have a 2 week promotion post in which we exchange comments (so, in this group, you can get both community participation and marketing). Click here to visit Bloggers Helping Bloggers LinkedIn Group.
Tip: When searching for Groups, look for ones in which you have many connections (generally, many suggested groups are groups in which your connections are members so). Look through the group before joining it, look at the participation (is it all links? Then, I would recommend you not join the group).
LinkedIn Group: Extra Tips.
- Ask Questions, Answer questions.
- Participate in discussions – explain yourself.
- Help others.
- Participate in Comment, Sharing Exchanges.
As far as traffic generation goes, LinkedIn is not a great source. But, we can still use it to collaborate and get some traffic (if you don’t mind spending some time for it). I don’t get much traffic from LinkedIn, but I still use it, because it has given me some great connections to work with (and the discussions in LinkedIn groups are pretty informative).
As far as the LinkedIn experiment goes, well, it didn’t turn out to be a huge success (And I expected that, because it is LinkedIn). But, I did learn a few things here and there.
Anyways, thank you guys!
Do you generate traffic through LinkedIn? If so, how?
Would you like to generate traffic through LinkedIn?
What don’t you like about LinkedIn?
Image Credit: Original Author