Bloggers are content hoarders. They create, write and produce a ton of content, sometimes on a daily basis. Then what happens to it – some of it gets published, some of it just sits on a hard drive gathering computer dust and then some of it falls into “blog archive oblivion.”
Hitting the publish button doesn’t automatically guarantee you’ll get the most bang for your blogging buck. More often, content gets some initial buzz, but it wears off rather quickly.
The solution to a short buzz is to go viral!
The Facts about Repurposing Content
Repurposing your content does a few things…
- You get more exposure. Exposure means you are seen. You are visible to your audience. Because, after all, you write all this content, but once the initial wave of traffic is over, you are forced to move on to the next post to promote.
- You establish your credentials. Exposure and credibility are not the same things. When you take an article and repurpose it, it further develops your name and your business as the go-to experts in your field.
- You get more traffic. This goes without saying, but as you spread your content around the web, your own blog traffic increases. Readers like what they see and want to read more. They may even want to join your email list!
How to Effectively Repurpose Content
Repurposing your content is fairly simple in theory, but it’s the strategy behind it that gets confusing.
An example is the easiest way to explain the methods…
Let’s use an example of a blog post titled Top 10 Tips to Grow a Plentiful Vegetable Garden.
When this blog post was published, the usual social sharing steps were also done – shared on Facebook, Twitter, Stumbleupon. This post generated a lot of traffic back to the blog. But, we’re not going to stop there. Now it’s time to get even more mileage out of this blog post.
- Take this blog post and turn it into a short report. Short reports go viral very quickly as they are an added bonus. Adjust the margins, make the font a bit bigger and make a simple cover page and you have a nice short report. Don’t forget your blog links and email sign up links!
To send this short report out to the masses, talk about it on Twitter and Facebook, submit it to document sharing sites like Scribd.com and send it out to your email list. You could also ask a fellow business partner to give it out to their list. Bloggers are busy people and when good content comes their way, most are happy to use it.
- Turn this blog post into a video. Videos are extremely popular. Creating a video with great music and slides, maybe each one covering a vegetable gardening tip is an easy and fast way of attracting new readers back to your blog.
- Send the post out to article directories. Repurposing your content can be as simple as submitting the post as an article to the major article directories.
- Use the post in a product. If you have never created a product before, then this method will help you get it started. Blog posts can often be repackaged into complete products. And then you have something to sell as well!
- Add it to a bonus on someone else’s product. Remember the short report? Well, ask a fellow business partner if they would be willing to offer your report as a bonus on their product or even on their purchaser’s download page.
Which brings up the last point…
- Turn it into your compelling free offer. Use your report as your freebie for building your email list. It’s a great way to add targeted, interested email subscribers.
Use your Content Wisely
With every blog post, every article, every video you write or create, always have an ulterior motive in mind. Think exposure. The best repurposing content strategy is one that brings you the most traffic, furthers your reach and enhances your credibility.
What about you? How do you repurpose your content?