Bloggers are content hoarders. They create, write and produce a ton of content, sometimes on a daily basis. Then what happens to it – some of it gets published, some of it just sits on a hard drive gathering computer dust and then some of it falls into “blog archive oblivion.”
Hitting the publish button doesn’t automatically guarantee you’ll get the most bang for your blogging buck. More often, content gets some initial buzz, but it wears off rather quickly.
The solution to a short buzz is to go viral!
The Facts about Repurposing Content
Repurposing your content does a few things…
- You get more exposure. Exposure means you are seen. You are visible to your audience. Because, after all, you write all this content, but once the initial wave of traffic is over, you are forced to move on to the next post to promote.
- You establish your credentials. Exposure and credibility are not the same things. When you take an article and repurpose it, it further develops your name and your business as the go-to experts in your field.
- You get more traffic. This goes without saying, but as you spread your content around the web, your own blog traffic increases. Readers like what they see and want to read more. They may even want to join your email list!
How to Effectively Repurpose Content
Repurposing your content is fairly simple in theory, but it’s the strategy behind it that gets confusing.
An example is the easiest way to explain the methods…
Let’s use an example of a blog post titled Top 10 Tips to Grow a Plentiful Vegetable Garden.
When this blog post was published, the usual social sharing steps were also done – shared on Facebook, Twitter, Stumbleupon. This post generated a lot of traffic back to the blog. But, we’re not going to stop there. Now it’s time to get even more mileage out of this blog post.
- Take this blog post and turn it into a short report. Short reports go viral very quickly as they are an added bonus. Adjust the margins, make the font a bit bigger and make a simple cover page and you have a nice short report. Don’t forget your blog links and email sign up links!
To send this short report out to the masses, talk about it on Twitter and Facebook, submit it to document sharing sites like Scribd.com and send it out to your email list. You could also ask a fellow business partner to give it out to their list. Bloggers are busy people and when good content comes their way, most are happy to use it.
- Turn this blog post into a video. Videos are extremely popular. Creating a video with great music and slides, maybe each one covering a vegetable gardening tip is an easy and fast way of attracting new readers back to your blog.
- Send the post out to article directories. Repurposing your content can be as simple as submitting the post as an article to the major article directories.
- Use the post in a product. If you have never created a product before, then this method will help you get it started. Blog posts can often be repackaged into complete products. And then you have something to sell as well!
- Add it to a bonus on someone else’s product. Remember the short report? Well, ask a fellow business partner if they would be willing to offer your report as a bonus on their product or even on their purchaser’s download page.
Which brings up the last point…
- Turn it into your compelling free offer. Use your report as your freebie for building your email list. It’s a great way to add targeted, interested email subscribers.
Use your Content Wisely
With every blog post, every article, every video you write or create, always have an ulterior motive in mind. Think exposure. The best repurposing content strategy is one that brings you the most traffic, furthers your reach and enhances your credibility.
What about you? How do you repurpose your content?
Hi Christine
Repurposing content is a new idea to me, but you explained it very nicely.
Love the idea of turning the blog post in to a short report, definitely something that I will be trying… and making it my free offer.
Keith Davis recently posted..Going Green 2.0 – Genesis child theme for WordPress
Hi Keith,
Glad you enjoyed it!
Yes, definitely use it for your free offer.
Let me know how it goes!
~Christine
Christine Brady recently posted..Why your List is Growing at a Snail’s Pace and What to Do about It
Hi Christine,
thanks for sharing your insights. Repurposing is awesome, and I do it all the time. isn’t this one of the main benefits the internet offers us ?
You expand your reach with a tiny fraction of more work because you already have the idea and the written content, how awesome is that ?
Love the idea of doing reports that summarize long blog posts, great stuff.
Take care
Oliver
Oliver Tausend recently posted..Financial Literacy For Business Owners – Why You Should Care (E-book Preview)
Hi Oliver,
Gotta love the power of the Internet!
There’s so much you can do with all the incredible content we produce, it’s mind-boggling!
Glad you enjoyed it!
~Christine
Christine Brady recently posted..Why your List is Growing at a Snail’s Pace and What to Do about It
Content is Gold. We can say it is more precious at this time.content make the website visible on search engine properly. It is very new for me to re purpose for maximum exposure.
Bhushan recently posted..Travel Portal Development
Hi Bhushan,
Good to see you!
Once you start repurposing your blog posts, you’ll see a wonderful increase in your exposure online.
Thanks!
~Christine
Christine Brady recently posted..Why your List is Growing at a Snail’s Pace and What to Do about It
Existing content can be a gold mine if used right. I’m brainstorming how to do something like this myself…but it definitely takes some creativity.
Shamelle recently posted..Content Curation Guide For Bloggers-Take Advantage Of The Curation Nation!
Hi Shamelle,
I just saw something else I’ll have to try out – Slideshare. Converting blog posts into slides.
Looks interesting as well!
Glad you stopped by!
~Christine
Christine Brady recently posted..Why your List is Growing at a Snail’s Pace and What to Do about It
Pearl,I just want to say you are a natural born tehcaer. I have been a tehcaer almost 18 years. You communicate well. You motivate. And your message has a down to earthness about it. You are a true inspiration to the young people, and all that hear your message and your story. I really wish there were more people like you in the teaching profession.Keith Turner, Tutor at WL Brady Recreation
Great article Christine, I’m all for re-purposing content and recently turned many of my posts into podcasts, an ebook and more recently to add content to email marketing newsletters. Thanks for the tips.
Fabrizio recently posted..How to Compete as a Small Hosting Reseller with Large Businesses
Hi Fabrizio,
All excellent ideas!
Thanks and glad you enjoyed it!
~Christine
Christine Brady recently posted..How the Words Webinar, Tuesday, Friday and 2pm Relate to Your Email Messages
I usually submit the content to directory submissions sites. Turning the blog post into a short is something I had never thought of before. I will definitely give it a try.
Irene recently posted..Max Workouts
Hi Irene,
Yes, give that a try and let me know how it goes for you!
Have a great weekend!
~Christine
Christine Brady recently posted..How the Words Webinar, Tuesday, Friday and 2pm Relate to Your Email Messages
If we write too much informative posts we get bored
if we write with passion we can write again and again
Reeja Mathews recently posted..Choose The Best Forex Trading Platforms For Your Trading Ventures
Hi Reeja,
Very true!
Have a great weekend!
~Christine
Christine Brady recently posted..How the Words Webinar, Tuesday, Friday and 2pm Relate to Your Email Messages
Content is very important, especially since Google has a new update that checks duplicate content. Pay attention when you inspire from others’ articles or when you quote somebody.
Laura recently posted..JMCAD
Hi Laura,
Good points – copying from others is never a good idea! Not only is it copyright infringement, but it’s just plain bad business.
Duplicate content is not usually a problem – it’s only duplicate content if it’s listed on your domain more than once. (So don’t post your articles twice on your own blog!)
Thanks for your comments!
~Christine
Christine Brady recently posted..How the Words Webinar, Tuesday, Friday and 2pm Relate to Your Email Messages
Hi Christine maybe I am a bit slow here but I hadn’t even thought of repurposing content. Once I had finished my post I was off concentrating on what was next. Like you say though make the most of what you have already done. Such a simple concept. I suppose they quite often work the best.
For that info thanks again lee
Lee recently posted..Rabbit Health Care Is Very Important
Repurposing content is a relatively new concept to me but nevertheless, I don’t see why not
Thanks for the comprehensive look!
Thanks for making this great suggestion, I’ve never really contemplated on this possibility although it has been my practice to submit some of my articles to directories such as ezine. This is a definitely a different yet ingenious take
Thanks!
Kristine@Geelong Triathlon Club recently posted..Hello world!
Christine,
I normally publish my blog and start promote it. I’ve not tried these techniques to republish across internet. But the technique looks good.